|10.Ten things you should consider when buiding your web site :|
Speling Mistakes... The error most likely to get your site the 'unprofessional' label. No matter how big your company is, or how excellent the product and service you provide - all that a visitor to your site knows about you is what they see - and a spelling mistake will destroy your image faster than any other method.
| Broken Links... Second only to spelling mistakes for getting the 'unprofessional' label (a kiss of death to sales which always depend on building trust). Check, and check again. Be especially careful of links to graphics on other sites. If the other site is down, or the other webmaster changes the name of the graphic, your page shows a broken link.|
Using Perl or some other form of server based CGI script will avoid these problems, but can be slower. CGI scripts run on the server and deliver an HTML page to the browser - avoiding the need for the browser to do any processing, and therefore avoiding most incompatability problems.
| Speed of loading... A very common complaint - 'too slow' immediately alienates your visitor. It's their time that you are wasting. Make sure that all of your graphics are optimised. Avoid huge gifs and jpegs whenever possible.|
| Too few graphics... The antithesis to the previous complaint! Even though visitors do not want a slow loading page - they do want attractive graphics in the design of the page. Keep them small and interesting wherever possible.|
| Colour... Be careful with colours (this is the UK spelling for color - not a spelling mistake!) - especially where you are using a coloured text on a coloured background (be particularly careful of textured backgrounds). Browser and screen combinations can differ in the way colours are represented - and what looks fine on one browser will be unreadable on another. Either stick with simple colours for text and background - or test, test, test.|
| Frames... Can make or break a site. Be careful in the way they are put together, and be aware that a proportion of visitors use browsers that cannot view frames.|
| Payment methods... A surprising number of online visitors do not have or will not use a credit card. Offer alternative payment methods on your site. |
| Music and background sound... Be very, very sure when using music that it is the right thing to do. If in doubt, don't.|